Innovation Driving Incremental Growth

Media & Advertising,
with digital audio production
roots.

Lobo Sound, Inc. is a full-service media and advertising company built on a foundation of disciplined audio production. Lobo Sound is the engine behind the scenes, driving cost down and ROAS up through years of large-scale podcast ad buys. Through digital retargeting and conversion optimization, we help brands close the conversion loop between audience attention and measurable revenue.

Host-Read Advertising → Capabilities
Host-Read Advertising• Creative Copy• Media Buying• Strategy & Reporting• Targeting & Retargeting• Expanded Media• Creative Production• Host-Read Advertising• Creative Copy• Media Buying• Strategy & Reporting• Targeting & Retargeting• Expanded Media• Creative Production•
About Lobo Sound

A family-run media company built on craft and trust.

Lobo Sound, Inc. is a Chicago-based media company founded with a love for connecting the right brands with the right audiences through data-driven podcast selection and audience analysis, with a focus on host-read ad campaigns. Our time-tested buying power strengthens negotiations and consistently drives favorable pricing and placement for our advertisers.

In October 2025, we added a digital wing to Lobo Sound to connect the top of the funnel (host-read podcast ads) to the bottom of the funnel: conversion amplification.

By connecting the top and bottom of the funnel, we have created a conversion machine for our advertisers often referred to as “The ROAS Engine.”

Lobo Sound is boutique by design, so you work directly with the people doing the work, and we work directly with the podcasts voicing your host-read ads, and have since 2019.

Capabilities

Performance media with audio production roots.

Podcast advertising, creative copy, media buying, and digital reinforcement built under one roof.

I
Host-Read Advertising
Direct-response host-reads, written for the host’s voice, tracked to conversion, and scheduled with precision.
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II
Creative Copy
With over 8,000 ad copies written, we find the words that fit the brand, the medium, and the host to support conversion optimization.
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III
Media Buying
Strategically executing host-read podcast ads since 2019, we negotiate, schedule, execute, track, and report on campaigns clearly and accurately.
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IV
Strategy & Reporting
Campaign strategy, attribution, and real-time reporting built for clarity and scale. You see the numbers we see, and we optimize from there.
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V
Targeting & Retargeting
Digital targeting and retargeting designed to reinforce the customer journey from listener, to conversion, to long-term customer.
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VI
Expanded Media
OTT / CTV campaigns executed locally, regionally, and nationally, alongside terrestrial radio, network television, and national broadcast media buying.
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VII
Creative Production
Audio, video, podcast, and commercial production supported by performance-driven creative for digital advertising, social media campaigns, and cross-platform distribution.
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Brands we work with
Beam
Fenix Ammunition
Sport Drink
MyBookie.ag
Chase Bays
Gun Barrel Coffee
The Wellness Company
BetDSI
Testimonial
“We’ve been executing host-read advertising with Lobo Sound, Inc. since April 16, 2019. As competition in the U.S. market intensified, we needed a partner that understood the media landscape and could negotiate effectively. Lobo Sound, Inc. was the answer then and continues to be the answer more than seven years later. Longevity speaks volumes, and so does resilience. I’ve seen every iteration of Lobo Sound, and I’m excited for our future together.”
EREN K.
Director of Global Marketing at BetDSI

Give your brand a voice.

Tell us about the brand and the campaign. We respond personally, usually within one business day.

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